Mentors for Fashion DNA Pakistan 2016-17

Like last year, this year's participants will be mentored by industry experts from the UK:

Toby Meadows

Toby Meadows is a Fashion Business Consultant and the international best-selling author of ‘How to Set up & Run a Fashion Label’ currently translated into 9 different languages. He is the founder and Director of TNM Consultancy, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the London based cult womenswear designer label Belle & Bunty. For the past 10 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on Developing a Fashion Label, Brand Communication and the Future of Fashion as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad. Toby is regularly invited to speak and run workshop at international Fashion Weeks and has been asked to contribute as an industry expert in media publications around the world including the Financial Times.

As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the world’s largest and most recognisable fashion business from high street giants, Gap, Zara, Topshop to high end designer retailers, Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few.  He currently also delivers programmes and mentorship for fashion incubator programmes around the world including: The Centre for Fashion Enterprise in London, Fashion Incube in Istanbul, FashionForward in Jakarta and Inkubaator in Tallinn working with the next generation of highly talented emerging designers helping to develop an infrastructure for their business and increase their chances of longevity.

Sury Bagenal

Sury Bagenal is a fashion designer with more than 20 years of experience. She has designed womenswear collections for luxury brands such as ME+EM and mainstream brands including Monsoon, House of Fraser and Debenhams. Sury's interest in sustainability led her to become Head of Design of an Eco brand from 2007 - 2010, working with the CEO on developing a fashion brand that was sourced with sustainability at its core. The collection was featured in fashion magazines such as Harpers Bazaar, Tatler, Marie Claire and Grazia.

Working closely with buying teams and creative directors she has designed a whole range of multi-product womenswear collections from Europe; India and the far east including both mainstream or Sustainable. Sury has worked across all fashion design processes from inspirational concepts mood boards, trend and colour through to design prototypes, fit sessions, fabric sourcing and production to presentation.

Sury is versatile and creative, interested in new opportunities and offering consultancy in design, trend and production. She has experience in small start-ups and independent brands.  Entrepreneurial, she enjoys blue sky thinking and being strategic.

Safia Minney

Safia Minney MBE, FRSA, is the founder of People Tree, the pioneering Fair Trade and sustainable fashion and lifestyle brand. She is also the author of 'Naked Fashion -The Sustainable Fashion Revolution' and 'Slow Fashion - Aesthetics meets Ethics' (published in April 2016).

She developed the first organic and Fair Trade clothing supply chain and is recognised by the World Economic Forum as an Outstanding Social Entrepreneur. She initiated World Fair Trade Day and Rag Rage, and is a founder member of Ethical Fashion Forum and Fashion Revolution, which promote ethical fashion and sustainable design. Safia has over 25 years of experience in campaigning, publishing and media.


Safia has won dozens of awards on her work in developing in Fair Trade and sustainable supply chains. bringing livelihoods and social development to over 5,000 economically marginalised farmers, artisans and tailors in the developing world.

Carri Munden

Carri Munden is a designer, stylist and creative director. As founder of cult luxury brand cassette playa Carri explored and pushed the boundaries of digital fashion presentation showing both interactive digital installations and an AR catwalk at LFW. As a stylist and creative director Carri has worked with brands including Nike, Showstudio and Billionaire Boys Club, and UK artists MIA and Skepta.  


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