Marketing Manager, IELTS

The overall purpose of this role is to lead the development and execution of the country Exams marketing strategy and plans, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with others to ensure that country exams business targets are met. 

Context and Environment 

The British Council 
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body. 

Functional Overview
Pakistan is one of South Asia’s key locations for British Council and within this, Exams is a crucial business unit, being one of the world’s top markets for IELTS, and the biggest market for UK qualifications (GCSE, GCE), delivering hundreds of thousands of exams annually for a range of customers. Exams’ Marketing is a pivotal role, dealing with internal and external stakeholders at a local, regional and global level. 

Main opportunities/challenges for this role: 
Pakistan has specific challenges owing to security concerns and lack of public access, which restrict how we can interact with and engage audiences hence requiring creative solutions of reaching them effectively. Pakistan is a fast growing market, both for IELTS, UK qualifications and potential new products, such as the Online Placement Test (an offshoot of Aptis).  

If you are interested to apply, for further information please see the documents below:
British Council Behaviours
British Council Core skills.pdf
Role Profile.pdf

If you are interested in the role, please apply here.