Over the past decade, the role of English language teaching and learning has risen in prominence throughout Pakistan, also as a result of the country’s expanding higher education sector. This has led to the emergence of a context in which numerous public and private educational service providers are seeking to enter the sector, operating throughout the four provinces of the country. While this has facilitated improvements in access to higher education, the rapid growth within the sector has also created substantial skills gaps and a potential erosion of educational good practice, with significant variance in the quality of provision between, and even within, institutions in English language teaching and learning as well as proficiency levels.